Skimping on your business portrait is a bad idea. People make instant judgements and decisions and often will look at your business portrait before even looking at your name, let alone your qualifications. So if your portrait isn’t the very best that it can be, chances are you are short changing yourself. Here are some reasons high quality business portraits are so important:
Digital Takeover- In today's digital world, people use social media, online directories, and websites to learn about you before meeting or speaking to you. We are all judged and perceived by the way we look. In professional online situations we have a short period of time — often just a second — to make a favorable impression. That is why having a professionally crafted headshot is very important. It helps maximize your effect on social media and improve your online presence by making a positive first impression.
Networking- A quality professional headshot will make creating new connections easier. The viewer can see who they are dealing with, and a certain level of trust is established that cannot be created by words alone. Potential connections, either professional or personal, aren’t just interested in what you do. People want to know who you are, and they want to see a photo of whom they are dealing with. In order to be treated like a professional, you must look like a professional. While most career-oriented people understand and practice this in their daily business activities, they often fail to present that same professionalism online, which is commonly the very first place most professional contacts will meet you. Maximize your networking potential by creating a strong first impression with a professional portrait of yourself.
Building Your Brand- Branding is a buzzword that you hear often. You have to continually promote your brand whether for a company or personally. Big corporations know and practice various branding techniques. However, it is just as important to do so on a personal level. The most immediately recognized level of branding is your image. Your face is your brand. People will see your image and immediately form an opinion about who you are. Show them you care about your reputation, your business, your level of professionalism, and your career by improving your brand with a professionally taken business portrait.
Overall, business portraits have a large impact on your success. They represent you as a professional and help you stand out among others. Investing in a professionally taken business headshot is not something you will regret. Don't procrastinate any longer. Book a session today!